I bring over a decade of qualitative and strategic research to teams building software in healthcare, fintech, and enterprise. I work closest to the questions that are hardest to ask.
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Generative research across 18 specialist clinics revealed a gap between documentation burden and clinical intent — leading to a tool redesign that reduced cognitive overhead during patient visits.
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A mixed-methods study for a payroll and benefits platform uncovering how small business owners negotiate institutional trust — and where product language was failing them.
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Research for a Web3 platform revealed that crypto-skeptical users weren't the problem — the onboarding metaphors were. Concept testing reshaped the first-run experience.
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Enterprise users had built elaborate workarounds for a product they considered "fine." Research surfaced what fine was hiding: systematic friction that cost hours per week at scale.